A Fashion Business Consultant helping new & established brands fulfil their creative vision and grow their business.

I knew early in life that I wanted to be a Buyer in the fashion industry and this ambition led me to London College of Fashion in 2008, where I studied BA (Hons) Fashion Buying & Merchandising.

Since then, I’ve spent a wonderful 15-years working at some of the most successful international fashion brands including COS, The White Company, Whistles, Michael Kors, Fred Perry & farfetch.com. I have specialised in Buying & Product Development for Accessories, Jewellery & Footwear for the last 10 years, while in my early career I worked in both womenswear and menswear clothing.

I’ve been fortunate enough that my work has taken me across the world for inspiration trips, trade fairs and factory visits to places including Tokyo, Seoul, Delhi, Shanghai, Berlin and Paris; over the years, this has allowed me to build a rich perspective of the global fashion system.

As a Buyer at a large fashion brand, managing my categories was just like running a business within a business and this has equipped me with the knowledge to help others achieve new heights with their businesses. When we decide to work together, I will treat your brand as it were my own, investing in the success of your brand.